It’s easy: Piece together your own pay-per-click campaign, pay Google $1,000 to run your ads and walk away.
Ok, we’re being a bit sarcastic, but there’s a reality behind all this: A good PPC program — a successful one — isn’t a set-it-and-forget it sort of thing.
Don’t get us wrong, anyone can run an AdWords campaign, technically. Google has made it ridiculously easy: If you have a Places page, you don’t even have to choose your keywords. Just slap together some copy, give Google your money and presto! You just launched an AdWords campaign. That doesn’t mean you’ll see a return on your investment.
The successful execution of a successful pay-per-click AdWords campaign requires strategy and experience. Some of the most common pitfalls, according to Google include:
• Limited time: Unable to effectively pursue new marketing strategies
• Lack of experience: Mistakes in online marketing campaigns
• Resource constraints: Cutting corners
• Not targeting audience effectively: Failure to generate revenue
• Inability to measure success: Suboptimal use of marketing budget
• Limited marketing strategy: Missing out on customer segments
• Limited budget: Limited investment in future
As you can see, there are many pitfalls that can sabotage your efforts to produce a profitable campaign. Good targeting, constant monitoring, proper segmentation and so on are essential if you don’t want to waste precious hours and money. So, unless you’ve got the time and experience to devote to managing your campaign on a daily basis, it’s probably best to leave it to the experts. In the end, you’ll get a bigger ROI.
That’s why we are proud to announce that Hult is now a Google AdWords Certified Partner! Jessie Johnston, our Search Strategist is a certified AdWords professional. You can see her profile here. This means our clients have the benefit having of someone managing their campaigns that is proficient in all the best practices of AdWords campaigns. And, because Google requires recertification every year, we can also promise that we’re up on all the latest and greatest changes from Google.